Unlocking your Unique Selling Point
In this topic written by Lisa LaMaitre, you will learn how to define the Unique Selling Point (USP) for your business, and how you can utilise your USP, competitor gaps and past personal experience t…
Generational buying behaviour
In today’s attention economy, there’s a hard truth many businesses don’t want to face. Knowing your customer isn’t enough, you need to know which generation you’re talking to. This topic explores one…
Setting up a sales strategy
In this topic written by Maree Kirkpatrick, you will learn how to set up a sales strategy to manage and gain more leads. You will understand the importance of having a sales strategy in your business…
Connected sales conversations
In this topic written by Maree Kirkpatrick you will learn how to have connected sales conversations so that you can convert more of your ideal clients. You will learn how to uncover the needs of your…
Key foundations to grow your business: Intro to sales
In this topic written by Maree Kirkpatrick, you will learn what the key foundations are to grow your business.
Psychology of Pricing
In this topic written by Melissa Browne, you will learn the psychology behind how to price your goods or services and the practical steps required to price effectively.
How to gain free media exposure to grow your business
In this topic written by Monica Rosenfeld, you will explore the opportunities small business owners have to gain free media exposure for your business.
Building a Powerful Professional Presence (Personal Branding)
In this topic you will explore the concept of building a quality, professional presence to increase your reputation and enhance career success.
Market Research: Get to know your customers
In this topic, you will learn about the concept of market research and how you can use it to help improve profitability and grow your business.
Develop your product photography skills
In this topic, you will learn the fundamentals of taking photos to promote your products or services online.
Copywriting: attract and engage customers
In this topic, you will be provided with information about how to write engaging content for your business website, emails, customer communications and marketing materials.
Setting up your business online
In
this topic, you will find out how to build an inexpensive business website and set
up your business for eCommerce.
Marketing your business: essentials
Look at effective ways to create a marketing plan, as well as the essential information it needs to contain.