Marketing

Writing content for your website, landing pages, social media captions and other marketing materials can be a real challenge, especially when you’re a small business owner. You might be time-poor, ha…

In this topic written by Maree Kirkpatrick, you will learn how to set up a sales strategy to manage and gain more leads. You will understand the importance of having a sales strategy in your business…

In this topic written by Maree Kirkpatrick you will learn how to have connected sales conversations so that you can convert more of your ideal clients. You will learn how to uncover the needs of your…

Want to shift from reactive to proactive on social media and get results for your business? In this topic, written by Laura Prael, you’ll learn about the key elements for crafting an effective social…

In this topic written by Maree Kirkpatrick, you will learn what the key foundations are to grow your business.

Do you wish that you understood more about how websites become visible in organic search engines and how you can help your website to show up?

In this topic written by Melissa Browne, you will learn the psychology behind how to price your goods or services and the practical steps required to price effectively.

In this topic written by Laura Prael, you will learn about how to create a well-rounded digital marketing strategy to set your business up for success in 2023.

In this topic, written by Justine Estigoy, Editorial Manager at Pinterest, you will learn how to navigate the world of influencer marketing.

In this topic written by Laura Prael, you will learn about how to create a well-rounded digital marketing strategy to set your business up for success in 2022. 

In this topic written by Monica Rosenfeld, you will explore the opportunities small business owners have to gain free media exposure for your business.

In this topic you will explore the concept of building a quality, professional presence to increase your reputation and enhance career success.

In this topic, we’ll uncover the secrets behind the Facebook algorithm and reveal strategies that you can use straight away to help your content be seen by more customers, more often.

In this topic, we’ll uncover the secrets behind the Instagram algorithm and reveal strategies that you can use straight away to help your page content be seen by more customers, more often.

In this topic, you will learn about the concept of market research and how you can use it to help improve profitability and grow your business.

In this topic, you will learn the fundamentals of taking photos to promote your products or services online.

In this topic, you will be provided with information about how to write engaging content for your business website, emails, customer communications and marketing materials.

In this topic, you will find out how to build an inexpensive business website and set up your business for eCommerce.

In this topic, you will learn about the ways in which you can set up your business on social media to promote and grow your business.

Look at effective ways to create a marketing plan, as well as the essential information it needs to contain.