Marketing

In this topic written by Lisa LaMaitre, you will learn how to define the Unique Selling Point (USP) for your business, and how you can utilise your USP, competitor gaps and past personal experience to create a niche market for your business. Lisa draws on her 34 years of business experience which has included creating and developing three distinct business brands.

In today’s attention economy, there’s a hard truth many businesses don’t want to face. Knowing your customer isn’t enough, you need to know which generation you’re talking to. This topic explores one of the most overlooked yet powerful dimensions in modern marketing: generational buying behaviour.

In this topic written by Maree Kirkpatrick, you will learn how to set up a sales strategy to manage and gain more leads. You will understand the importance of having a sales strategy in your business which will bring more leads into your business.

In this topic written by Maree Kirkpatrick you will learn how to have connected sales conversations so that you can convert more of your ideal clients. You will learn how to uncover the needs of your potential clients, how to present your prices and packages, how to ask for the sale in a comfortable way, how to manage and move through objections as well as how to onboard your clients while also creating a WOW factor.

In this topic written by Maree Kirkpatrick, you will learn what the key foundations are to grow your business.

In this topic written by Melissa Browne, you will learn the psychology behind how to price your goods or services and the practical steps required to price effectively.

In this topic written by Monica Rosenfeld, you will explore the opportunities small business owners have to gain free media exposure for your business.

In this topic you will explore the concept of building a quality, professional presence to increase your reputation and enhance career success.

In this topic, you will learn about the concept of market research and how you can use it to help improve profitability and grow your business.

In this topic, you will learn the fundamentals of taking photos to promote your products or services online.

In this topic, you will be provided with information about how to write engaging content for your business website, emails, customer communications and marketing materials.

In this topic, you will find out how to build an inexpensive business website and set up your business for eCommerce.

Look at effective ways to create a marketing plan, as well as the essential information it needs to contain.